Quorum Health

The Challenge

QHC had launched online scheduling for physician appointments, however its patients were not taking advantage of this convenient feature.

The Approach

The target audience wants to be healthy but consumers are looking online for fast & easy diagnosis, which is often incorrect.

The Solution

We created an animated video to raise awareness of online scheduling & to show that QHC makes it easy to get the right answers for your health. The video was designed to be quickly versioned for 22 hospitals. Each market received a personalized digital campaign incorporating the video.

Results

Online scheduling appointments increased by 167%.