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Thought Leadership Trends

Just “Google” It - 3 Things to Know About SEM

Why you need to address nursing burnout. Now.

Person with a pen drawing out an SEO strategy table

You Need an SEO Audit, Here’s Why

Whether you’re in the healthcare or education industry, your website is an important tool in the success of your business goals, but the internet is an increasingly competitive place. In healthcare, you compete with businesses that offer the same services as you, along with massive online scheduling websites that dominate top rankings. And for education, you battle affiliate websites and larger universities that receive more traffic, which is favorable for high rankings. In addition to website content and paid efforts, Search Engine Optimization (SEO) is a crucial tool to help your website rise above the competition.

&well Wins at 2021 eHealthcare Leadership Awards

10 Best Practices for Simplifying Your Telehealth Strategy

Now more than ever, consumer expectations for quality and convenience demand a simple experience. Here are 10 key ways to refine your telehealth approach to deliver low-effort/high-value patient experiences.

Telehealth 2021 and Beyond

Rapid-fire implementation and scaling of telehealth solutions are now everywhere in healthcare. Patients, now more than ever, are opening up to the idea of telehealth and it is critical for strategies to evolve with its growing popularity.

&well Wins at Healthcare Advertising Awards

The Family Planning Fallout: How COVID-19 Has Impacted Birth Rates

How to Move Beyond “Don’t Delay”

An Overview of Evolving Healthcare Messaging for ER & PCP

Heart Care that Revolves Around You

Heart Care “Centered on You” was visually brought to life using a continuous camera “arc shot” that revolved around patients receiving care, literally putting them in the center of the action. Each scene smoothly transitions to the next, allowing the audience to follow the cardiac patient journey in a compelling and completely ownable way. Additionally, the careful use of masks in various scenes subtly reinforced the fact that patient safety remained a top priority.

Building Trust through Vaccine Communication

With the abundance of COVID-19 messages saturating the market, taking control of your role in the vaccine story is critical for hospitals and health systems alike.

Adapting Strategy to Meet Needs In a Crisis

When faced with a crisis, it’s important to review scheduled marketing plans and adjust them to better address your consumers within the current environment. If you’re not looking at the entire landscape, you might be missing out on opportunities to meet your patients’ needs.

Welcome to &well

Today is a big day as we officially announce the launch of &well, a specialized advertising and marketing firm wholly focused on health, wellness and education.

Insuring the Future: COVID-19 Insights for the Insurance Sector

In times of uncertainty, clear and transparent communication is vital for a successful marketing campaign. Our network worked together to analyze several business sectors that are advertising during this time, and here are some key takeaways from the insurance market.

Altered Landscape: COVID-19 & Media

The uncertainties still surrounding the Coronavirus pandemic make it unclear how long the outbreak will last and what the extent will be, however, there is no doubt it has impacted the entire media landscape from television and streaming services to digital and OOH, and will continue to do so as the virus continues to spread.

Marketing in a Post-COVID World

The Coronavirus crisis has flung the world into an extraordinary global recession and most major economic sectors are seeing a decline in revenue. Learn how to build trust with customers in uncertain times.

Healthcare Messaging Tips during COVID-19

Right now, clear communication with your patients is key. We’ve analyzed the healthcare and telehealth market to see what kind of messaging resonates with your audience.

Comfort Food for Hospital Heroes

Last week, we sent comfort food lunches from KFC and Fazoli's to healthcare heroes at eight Baptist Health locations with a donation of over 600 lunches.